What is the new Pinterest Follow Button?
Pinterest recently updated their Follow Button, which can make it easier for visitors to your website to also connect with you on your Pinterest account. When visitors click the Follow Button on your web page, a small dialog pops up with a preview of your latest pins. This allows them to get a taste of your pinning style and follow you…without ever leaving your website!
Why is this a good idea for businesses?
The longer people spend on your site, the more likely it is to be pushed up in search rankings. And connecting with your customers across multiple social media platforms means that they are far more frequently reminded of your business and what you do. Your customers won’t purchase something from you every time they pin from your account, but they will be reminded that you exist—and that creates top-of-mind awareness for the next time that they or one of their friends needs something that you offer!
So how do you get the new Pinterest Follow Button on your website?
It’s very easy! Just follow these steps:
1) Visit the Pinterest Widget Builder
2) Click the Follow Button option in the left column
3) Enter your Pinterest user url and the name of your business
4) Click the “Build it!” button
5) Copy and paste the code onto your page wherever you want it to appear
As you can see, there are more widget options than just the Follow Button on the Widget Builder page.