Advanced Social Media Workshop Series: Oceanside, California
Social media has modernized the business world. Businesses are now able to reach consumers faster, cheaper and with more consistency. Companies that are utilizing social media to reach old customers, gain new ones, and build or maintain credibility and reputation among consumers will create stronger, more profitable relationships.
Learn how to effectively use new media tools to enhance your business, improve customer service, increase customer support, and create brand awareness.
Does Your Brand Travel?
Advanced Business Blogging and Article Writing
May 14th 8:30 – 10:30 am
– In this class you will learn how to increase your web presence and search engine optimization by creating dynamic, attention grabbing, and authentic content. We will look at building keyword authority, researching and using trending topics to your advantages, as well as how to research competitor information. We will discuss backlinking strategies, inbound, outbound and reciprocal link building. We will look at analytics, research methods, and tech tools that will help you increase your Search Engine Optimization as well as quantify and qualify your internet marketing efforts.
Advanced Content Syndication * Blog Directories (Technorati, MyBlogLog, BlogCatalog, Alltop, Facebook, Blogher)* Niche Communities (Business, Marketing, Target Market, Forums)* Link Exchanges * Social Bookmarking (Delicious, Google SideWiki, Google Reader) * Pinging * Blog Design * Blog Addons & Plugins to enhance user experience
Advanced Facebook Workshop
May 21st 8:30 – 10:30 am
– This class is geared for those organizations and businesses that are ready to dive deeper into and grow larger on Facebook by creating well designed and optimized profiles, Fan Pages, and Groups. We will walk you through the Blog Network, Posting Events, Power Networking, Create ads, Syndicating Facebook Profiles and Information, and much more. We will look at using html in your profile, fbml in your Fan Page, Facebook apps, and graphics to enhance your Facebook design, interaction, and conversion.
Finally we will discuss integrating Facebook into your print, email, and web marketing strategies to build long term growth.
Advanced Twitter Workshop
June 11th 8:30 – 10:30 am
– Twitter is a real time tool, used for search, information sharing, and as a conversation/collaboration tool. We will look at tools (internal and external) that you can use to organize, optimize, analyze, and build your Twitter reach. We will discuss Twitter etiquette, the tipping point, best practices, and look at case studies.
Finally we go hands on (So bring your computers) on setting up your Twitter client, groups, lists, directories, automation, and alerts.
Advanced Social Networking
June 18th 8:30 – 10:30 am
– This class is geared for those organizations and businesses that are ready to integrate industry specific networks, groups, and forums into your expanding web presence. We focus on engaging your targeted demographic in a more personalized and client focused manner. We look at who the influencers are in your industry and how to connect with them. We look at free and paid tech tools to help you achieve and reach your goals. We focus on how to cultivate and build a brand advocate driven viral marketing platform.
This workshop series is open to the public, if you are an Oceanside Chamber of Commerce, Carlsbad Chamber of Commerce, or Vista Chamber of Commerce member you will get the member pricing of $30 per workshop (non-member is $50 per workshop). If you Join the Get Smart Web Fan Page or our Get Smart Web Twitter page and contact us we will get you the membership price for being part of the GSW community.