You’ve probably had an experience in your life in which you’ve sought out an informative source and were given, “A little birdie told me.” Have you ever wondered where all the “little birdies” are to swoop down and feed you helpful information? Now, there is a Little Bird, an app actually, that can help you find strong sources on the web.
What is Little Bird?
Founded by Marshall Kirkpatrick, Little Bird is a social media analytics app that aims to more effectively connect businesses to people who influence particular industries or topics. Instead of ranking online influence by an overall Internet popularity, Little Bird analyzes online connections to identify the inner-most influencers on that topic. Basically, Little Bird can help show you who your influencers’ influencers are on social media.
Now you know who the influencers are. What next?
The Little Bird app also wants to make the information you receive easy to take action with. Little Bird will help you identify ways to engage with these influencers by examining your existing connections and even by showing you potential connections. This feature will help businesses not only identify important people online, but will also help chart a path to connect with them, a feature that may change the game of social media for business.
What does this mean for businesses?
Being able to more easily reach influencers online can help gain access to their valuable knowledge and increase the effectiveness of social media marketing. Sharing and engaging with influencers will help businesses make connections and gain insight within their industries; making good connections, connections which spur industry relationships and valuable knowledge-sharing, is a key element in marketing and sales that achieves real results for businesses.
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