Let’s face it, the hashtag can be a tricky thing to conquer. Different social media platforms utilize it differently, and learning all the dos and don’ts can be difficult. We know that using hashtags for your business, though, can be a great asset and a valuable way to connect with and relate to customers, so we have a guide on how to use hashtags on different social networks.
- Twitter is a fantastic site to utilize the hashtag, by knowing how to search for what’s trending.
- You can see who is mentioning your company, and see what the talk is behind your business or product.
- If you click the #Discover button at the top left of your Twitter screen, you can type in any word and see how popular it is by how many people are using it and how often.
- Hashtags on Instagram are huge!
- Allows marketers to easily communicate with customers.
- Brands can track their progress and see their popularity based on hashtags people are using.
- Facebook is very new to the hashtag, and so far, has had mixed opinions by users.
- Although Facebook hashtags haven’t become quite as popular, popping one in here and there won’t hurt – you can try it out and see if it increases your traffic at all.
- Use these hashtags to find related content and participate in conversations based off your hashtag.
Google+
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- This year, Google+ started supporting hashtags so Google Search will now allow you to search for Google+ posts by using these hashtags.
- In Google Search, users will now be able to search for hashtags like #Chargers2013 and get a list of relevant Google+ posts in the right sidebar.
- Google won’t highlight posts from Twitter or Facebook in the sidebar, but it has put links to Twitter and Facebook right underneath the Google+ posts.
- For a crafting company, adding a hashtag like #DIY to a pin will make your brand stand out to those searching or following that hashtag.
- But don’t add too many hashtags, otherwise your comment may appear as spam.
- If you are running a campaign or contest, choosing 1 or 2 unique hashtags can be a great way to spread the information to other platforms (Facebook, Twitter, etc.) as well and it helps with consistency.
YouTube
- When you hashtag a word on YouTube, it puts it in a little, orange box.
- Clicking those orange hashtags will bring up other YouTube videos that have been deemed similar because they have the same hashtag.
- This is a great search tool and the bright orange helps it stand out amongst a sea of letters and numbers.
When looking at your business, you need to realize that social media can be an enormous way to help you. Knowing how to use the hashtag, and what types of things to avoid when putting it in your posts is crucial. Keep these tips in mind, and if you’re still a bit #confused, take a few minutes and play around with your searches on different social networks.
