It was just a few months ago that Facebook was announcing the release of their video ads. It looks like there is now yet another change to how Facebook is showcasing their ads to users.
Features of the new ads:
- Autoplay (without sound)
- Not optional
- 15 seconds long
Facebook worked with Ace Metrix to assess how creative and engaging each ad is so that it is then targeted toward the appropriate audience.
In a Facebook For Business article, Susan Buckner said of the new ads, “With Premium Video Ads, brands now have another way of engaging people on Facebook with compelling video experiences. We’ll roll out Premium Video Ads slowly and monitor how people interact with them. This limited introduction allows us to concentrate our efforts on a smaller number of advertisers with high-quality campaigns to create the best possible experience on Facebook.”
With all these new changes to Facebook, sometimes it can be difficult to keep up. However, as long as you are aware of the social media trends and changes, we hope you are able to navigate these changes successfully.