Idea to Implementation | Launching or Growing Your Business


Launching or Growing New Business, Products, and Services

Biting off More Than You Can Chew
Scaling too fast, too soon is the number one reason most new companies fail.
Failure Equals Success
Founders who have failed at a prior business have a 20% chance of succeeding versus an 18% chance of success for first time entrepreneurs.
New Isn't Always Better
In consumer goods, about 85 percent of new products fail in the market.


Know your Why
The only thing that can be certain about entrepreneurship is why you’re taking the journey to begin with. So make sure it’s clear. Know your “why,” and then love it and embrace it. Wake up every morning repeating it. -Danae Ringelmann

Weigh the Risks
Write down everything, what can go wrong, weigh the risks, accept them, and start enjoying uncertainties as a chess game. -Renata George

Creativity & Data
Blend creativity and analytics. Data is incredibly powerful. But creativity can be equally powerful. Think of ways to delight your users. Bring magic to their lives -Nicole Shariat Farb

Culture and Execution
Focus on culture and execution. It’s critical in a startup to build a strong culture right from the start that is oriented towards performance —Rudina Seseri

Test & Critique
Knowing how to take criticism is vital for Musk. “Take as much feedback from as many people as you can about whatever idea you have…seek critical feedback -Elon Musk

First-hand Knowledge
Learn first-hand from various viewpoints of your industry, and find a unique way to do something better. -Steve Ells

Plan for the long road
There needs to be a good strategy, a roadmap, adjusting the course with seven to ten corrections at different stages of the journey. -Ron Bodkin

Focus on the Customer
best salesman is our customer. Treat that person right, he’ll walk out the door and sell for you -Jerry Murrell

Build the right Team
You don’t have to have all the answers. Seek out people with expertise where your skills may be lacking. Use their knowledge to assist you in achieving your goals. Creating synergies of purpose can create extraordinary results. –Michele Torres

The Daily Grind – Hustle
Get really good at time management. There are always more things on your to-do list than time or people to finish them. As a result, every day you are faced with the challenge in deciding what not to do. You have to evaluate what activities are really going to make an impact on your business and focus your time accordingly. –Kwany Lui


Concept - Market Validation
Market Segmentation
Price Analysis
Competitive Analysis
Brand/Product Resonance
Marketing Landscape
Scale - Exit

Concept – Proof – Build

Market Research

Whether you are starting a new business or launching a new product or service, market research is essential.

Offline Tools: Chamber of Commerce, Local Library, City & State Research, Focus Group, Networking Groups, etc.

Online Tools: Social Media, Polls – Wufoo MarketResearch.com, USA.Gov, BizMiners.com

Target Research

Understanding your target market is more than just watching who likes your posts on social media. Go where they know industries and consumers.

Online Tools: Think With Google: Marketer’s AlmanacNielsen MyBestSegmentsPew Research CenterFedStats

Business Plan

I don’t need to tell you why you need a business plan, you know better.

Offline Tools: SBA, Chamber of Commerce, SCORE.

Online Tools: 7 Insanely Creative Business Plans

Pitch Deck

Every business needs money. You may go to a bank or an investor, pitch decks will help you visually and quickly quantify and qualify your plan

Online Tools: 15 Best Pitch Decks

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