Getting your brand, business, or organization online is only a small part of the digital marketing process. As we discussed in our Digital Marketing Content Creation Top Ten List post, content is the key to reaching, connecting, and converting online.
After you have developed, tested, and created your content strategy you will need tools to execute your marketing plan. You will need tools that help you organize, post, monitor, track, analyze, and collect data.
We have compiled a list of just a few of the tech tools we think can help you with your digital marketing. We have listed multiple tools under each category to give you choices to find the best tools for your business.
Digital Marketing Tech Tools Top 10
Research, test, analyze
Don’t assume you know and don’t rely on friends and family. Do your homework and test your hypothesis.
Plan
Without a plan you won’t have direction or a destination. Plan your message, your strategy, and your budget. Know what success looks like.
Organize
Time and repeated mistakes are costly. don’t waste anything.
Set your schedule
Consistency is the key.
Get Inspired
Always on the lookout for that next great idea.
Creativity is the nectar of success
No one remembers boring.
Give them what they want
You are not the target, don’t fall in love unless your customers do. They are the best marketing tool on the planet.
Watch, listen, and always be learning
Look to your peers, mentors, industry, and the world at large. There is always more to learn.
You are only as good as your last post
Celebrate your success, learn from your mistakes, and keep reaching for more.
Get Excited – Have fun!
Resources
Content Research
To build a communication and inbound marketing strategy you need to know what in your topic category and industry is doing well. As well as who, where, and why the content is performing.
Cloud storage: Google Trends, Mention.net, BuzzSumo, Hashtagify, EpicBeat, Feedly
Target Research
Understanding your target market is more than just watching who likes your posts on social media. Go where they know industries and consumers.
Online Tools: Think With Google: Marketer’s Almanac, Nielsen MyBestSegments, Pew Research Center, FedStats
Content Development
To build a communication and inbound marketing strategy you need to know what in your topic category and industry is doing well. As well as who, where, and why the content is performing.
Cloud storage: Google Trends, Mention.net, BuzzSumo, Hashtagify, EpicBeat
Content Creation
Content is everything and in order to have content that grabs attention it needs to be dynamic. Dynamic content should be a mix of imagery, video, and text.
Content Tools: Stock photo site, Adobe Suite, Canva, Snapseed, Camera, tripod, microphone, writing skills.
Organized & Accessible
Instant accessibility is the key to keeping your marketing materials at the ready to share from any device at any time.
Cloud storage: Dropbox, Google Drive, and Amazon Cloud Drive.
Scheduled & Tracked
Bring all of your information into one place to be analyzed.
Digital Dashboards: SproutSocial, Hootsuite, Agora Pulse, Dasheroo or Cyfe.
Inbound Analysis
To understand how your content is consumed, how you match up with similar sites on the web, and how you are converting your website visitors you need data.
Website Analytics: Google Analytics, Jetpack, CrazzyEgg, SEOmoz,….
Take the Relationship Further
Email marketing, when done well still has the highest conversion rate, and is unparalleled in giving you instant and actionable data on your customer base.
Email Marketing: Mailchimp, Constant Contact, or something similar.
Prospect & Customer Tracking
It is cheaper to keep a customer than it is to get a new one, stay in touch with your customers and prospects.
CRM: Nimble, Insightly, Zoho, Hubspot, Salesforce, Prosperworks, etc.
Sales Tracking
To understand ROI you have to know the numbers, sales software will tell you where you are spending your money and where you are making it.
Software: Xero or Quickbooks
