What, Why, Really?
Out of sight out mind
To be remembered you must be seen…..often (without being labeled a stage 4 clinger).
Stalk with a Purpose
Go past email, find your contacts online. Their profiles and website will give you important information.
The Power of a Touch
A simple hello, congratulations, thumbs up on a post, comment on an article or image can make a big difference in keeping you in front of someone.
Track the Talk
You should know every interaction you and your team have had with a prospect, customer, and contact.
Segmentation
Group contacts by customer profile, location, referral or strategic partners, ranking, influence, etc.
Sharing is Caring
Once you know where to find your contacts and you have grouped them you can start strategically curating their content.
What’s it take to Convert
By knowing where, how, and the frequency of your interactions you can better analyze how much time you must invest to convert a contact.
Changing Course
Don’t be afraid to change your customer profiles. Analyzing your interactions and conversions may tell you that you are focusing your efforts on the wrong demographic.
Keep it Simple
Be authentic, respectful of others, and mindful of the cost of time. Every interaction should be meaningful and focused on providing value.
Be a Giver
Don’t be that guy/gal at the party that only talks about themselves, remember that this is about meeting the wants, needs, and expectations of your customers.
