Do you tend to use Pinterest solely to add great recipes, DIY crafts, or photos of cute kitties to your boards? Yes? Well, did you know that Pinterest is a great tool for small businesses? If you can master these tips, your business may start growing with each and every pin.
1. Promote your products.
Pinterest is a great vehicle to share with other Pinterest users (or Pinners) what your business has to offer. You can create new boards and pin images of your products there for people to see. You can also link to your website within each pin so pinners can find your products more easily.
2. Feature your blog.
Recently, pinning your blog posts has been becoming more and more popular. It is a simple way to feature your blog, while also giving (potential) customers a visual image of what your business is, and what you’re writing about in your blog entries.
3. Conduct research.
When you pin to your Pinterest boards, you can see who is liking, commenting and re-pinning what you post. This can help you discover what is most popular, what people are talking about, and can, in turn, help you know what your next business/product move should be. You can also see what is most popular when you search the “Popular” category on Pinterest.
4. Spark customers’ interest.
When you create new boards, a great way to spark the interest of your customers is to make a board about something they might not have thought about or related to your business. For instance, if you own a hair salon, you don’t want all your pins to be of your customers and your hairstylists. You could include other boards such as “Hot Hair” that would have some of the most creative, best hairstyles out there, local events that are happening near your salon, and a fun food board – everyone loves food.
5. Promote contests and deals.
When you are holding a contest or trying to promote a deal for your business, you want to try and reach as many people as you can, right? When you pin information about your specials or contests on Pinterest, you will increase the number of people viewing your information.
6. Pin, pin, and pin some more.
When it comes to Pinterest, one of the biggest mistakes a small business can make is to create an account and maybe even make a board or two, but then forget about Pinterest. You have to be continuously updating your account’s boards and trying to find more and more creative ways to intrigue customers and promote your business.