The first step in successfully utilizing Facebook for business is getting people to look at your page, but you don’t want things to stop there. Engagement with Facebook users is vitally important for Facebook to make a real impact on your business. If other Facebook users don’t interact with your Facebook business page, they may not make the effort to interact with your company either.
To get fans interacting with your Facebook business page, try following these 5 tips.
1. Draw in Facebook users with good visuals.
Images on your Facebook page can nearly double the likeliness of engagement. Whether it is photos or videos, post quality visual content that will get Facebook users interested and talking.
2. Respond to comments and messages daily.
Don’t expect a one-sided friendship. If someone posts a comment or sends a message to your page, you should respond to that person ASAP. Make same-day responses your goal. If other Facebook users see that you are promptly interacting with them, they will be more likely to engage with you.
3. Have a variety of content.
Think of channels on a TV, or even YouTube for that matter. Different channels appeal to different people. If your Facebook content is all the same, users will not only get bored, but you will also not appeal to the full spectrum of Facebook fans. Mixing funny images, heart-warming stories, current events, employee spotlights, and more into your business content will help draw more people in and keep them tuned into your page.
4. Make it interactive.
Your Facebook business page won’t spur people to engage if you don’t make a platform for fan engagement. Ask questions for other users to answer. Create a fill-in-the-blank sentence for fans to finish (The app I love most is _____________.), or challenge them to caption a picture you post. All of these methods will encourage engagement among Facebook fans in a way that is fun and can be used to draw attention to your business.
5. Keep your page current.
The life of a Facebook post is short and other posts can easily push your post down in the newsfeed. It’s good to post a few times a day to increase the likelihood that your posts will be seen by your target audience, but be careful not to post too much and overload your followers’ newsfeeds. (They may unfollow as a result.)
Also, incorporate current events into your page. For instance, if the Academy Awards were last night, you could post your favorite images from the red carpet, ask followers which speech was their favorite, or link to a history of the Oscar. Posting current events will entice people to take a look at your page and share their thoughts. Another good tip: Keeping your current events postings positive will help people associate positive thoughts with your company, so you may want to opt out of slamming celebrities or posting polarizing political stories.
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