Research and development should be an ongoing part of your marketing. The biggest mistake businesses and organizations make is thinking they know.
In today’s big web world, there are so many factors that change how you communicate your message, besides demographical segmenting, web platform, viewing device, content longevity, and trending news there is the national and local economy, political climate, and so much more. Gone are the days when you could say I know how to get to and sell to my perfect customer.
Lucky for us, the web has made
cyber stalking, customer research, easier. As digital marketers, we can not only see what people like and dislike we can see how they feel and what they share. If your message is going to get past your current customers, it must be powerful and shareable.