Who are you reaching, how are you reaching them, and what do they think about you, your offerings, and your industry? If you can’t answer this question, it is time to change your marketing tools. When you use the right technology to create, manage, and track your marketing, you can create a targeted, impactful, and conversion generating marketing strategy.
It’s time to get smart about your marketing technology. The most popular content marketing tactic reported by 90% of B2C businesses is social media; the next most used tactics are illustrations and photos (87%), eNewsletters (83%), videos (82%) and website articles (81%).
With the staggering popularity of web interactions between customers and brands, it is surprising to learn that less than 40% of all content marketers are effective at content marketing and that number would likely double if that same group was asked about their focus on conversation marketing.